African American Toolkit

Welcome to the African American Engagement Toolkit. Use this as a resource to guide the outreach you do around African Americans. There are 13 tools in this toolkit. Each targets different populations of the African American population.

The documents can be downloaded from the files below. The resources here can be complemented by the other constituency-focused toolkits.

  • Introduction

    This is the introduction to the African American Engagement Toolkit. There is a general overview of the African American community and how to engage with them.

  • Cultural Competency

    This sections lists the do's and do not's of talking to the African American community.


  • Messaging

    This sections lists best practices around messaging. Common questions and appropriate answers to them are provided.

  • The ACA and AfAm

    This is an overview of the new options for the African American community. The benefits and changes from the new healthcare law are covered.

  • AfAm Women

    This section explains how to do outreach to African American women.

  • Youth Outreach

    Here is a guide on talking to young African Americans in the United States.

  • Immigrant Communities

    This section discusses doing outreach to immigrant communities.

  • Civic Organizations

    This section discusses how to do outreach to civic organizations.

  • Faith Outreach

    This section discusses faith outreach in African American communities.

  • Small Business Outreach

    This section discusses small business outreach in African American communities.