Get Covered America-Michigan Youth Outreach Advisory Council

September 3, 2014

FOR IMMEDIATE RELEASE

Get Covered America Launches Michigan Youth Outreach Advisory 
Council to Encourage Affordable Care Act Enrollment

Statewide Committee Features Youth Leaders Working Together 
to Help Michigan’s Uninsured Young People Access Affordable Care

LANSING, MI – Earlier today, the Get Covered America (GCA) campaign announced the launch of their Michigan Youth Outreach Advisory Council, which will feature youth leaders from across the state coming together to help Michigan’s uninsured young people find affordable coverage. The first of its kind for Get Covered America-Michigan’s field team, the Youth Outreach Advisory Council is comprised of elected officials, consumers, and local leaders that serve as trusted voices among 18- to 34-year-olds across the Great Lakes State and focuses on honing youth outreach efforts to ensure that every uninsured young Michigander can access quality, affordable care.

“In Michigan, we are focused on mobilizing young adults to take advantage of the new quality coverage made available by the Affordable Care Act,” said Erin Knott, State Director of Get Covered America. “As we steam towards the second open enrollment period, which begins on November 15, we have established this advisory council to assist us in fine-tuning our youth engagement program.”

Get Covered America announced the new committee on a statewide teleconference with state Representative Adam Zemke (31), state Representative Phil Phelps (35), former Michigan State women’s basketball star and owner of Lady Aitch Designs Lauren Aitch (27), and State Public Affairs Chair of Michigan State Council of Junior Leagues and multiple sclerosis patient Emily Todebush (29). All four leaders are members of the Youth Outreach Advisory Council and have teamed with Get Covered America to lead youth outreach efforts across the state.

“Health coverage outreach and education to young adults is critically important,” said state Representative Adam Zemke of Ann Arbor. “While young consumers stand to benefit greatly from the new options under the Affordable Care Act, they are often new to health insurance and tend to lack health coverage literacy. I’m excited to help young Michiganders learn about their new options.”

Moving forward, the Youth Advisory Council will be expanding youth outreach in all corners of the state and engaging with any youth leader that counts health care access as pivotal to young Michiganders. In the past, Get Covered America has engaged young consumers at summer concert series, bus stops, movie theaters and other areas where young Michiganders congregate. As the second round of Affordable Care Act enrollment approaches, Get Covered America will continue these activities, along with rolling out new youth-oriented outreach programs.

“Access to comprehensive coverage is vital to the success of young adults as they start their careers or continue their education,” said Lauren Aitch, former MSU women’s basketball star and owner of Lady Aitch Designs. “With the next open enrollment period only a few months away, I look forward to strengthening Get Covered America’s youth engagement program and using my experience working with young professionals, entrepreneurs and students to guide my recommendations to the Get Covered America campaign. I’m in a position to help my peers obtain peace of mind and financial security, so it is an honor to be asked to serve my community in this way.”

During the call, Knott announced the start of the Get Covered America Fall and Winter Fellows program. The program, designed to train students on community engagement strategies and tactics through hands-on experience, aims to grow a new generation of youth leaders to serve their respective communities.  This school year, the Get Covered America Fellows program offers students the opportunity to become a Certified Application Councilor (CAC), which will certify them to provide direct enrollment assistance to consumers.

Members of the Get Covered America Youth Outreach Advisory Council:

State Representative Adam Zemke (Ann Arbor)

State Representative Phil Phelps (Flushing)

Lauren Aitch, fmr. MSU women’s basketball star and owner of Lady Aitch Designs

Emily Todebush, State Public Affairs Chair of the Michigan State Council of Junior Leagues and multiple sclerosis patient

Whitney Litzner, Lead Navigator at ACCESS

Youth leaders interested in joining the Youth Outreach Advisory Council can email Erin Knott at EKnott@EnrollAmerica.org.

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