As December 23rd Deadline for January 1st Coverage Looms, Get Covered America Makes Final Push of 3-Week “Coverage is Coming” Outreach Campaign

Successful December Blitz Included more than 1,200 events Across the Country; Uninsured Consumers Found to be Undeterred by Website Glitches

Friday, December 20, 2013
CONTACT: Justin Nisly
(202) 202-601-2494|

Washington, DC – With just four days left to sign up for new health coverage starting on January 1st, the Get Covered America campaign is making its final push of a three-week-long “Coverage is Coming” campaign to make sure uninsured consumers can start off the new year with quality and affordable health coverage. As part of the effort, timed to coincide with the improvements to HealthCare.Gov, Get Covered America staff and volunteers held more than 1,200 events across the country over the past three weeks. For the first time, Get Covered America also added a “chase” program that reached back out to over 50,000 consumers who had already expressed interest to make sure they have the information and resources they need to choose a plan and complete the enrollment process. In all, Get Covered America staff and volunteers have now reached out to more than 410,000 consumers.

“With the website working well for the majority of users and the deadline for January 1 coverage right around the corner, our goal has been to restart conversations we’ve had with consumers about the new health care options available, and let them know that now is the time to enroll,” said Anne Filipic, President of Enroll America. “What we found is that consumer interest in the new, affordable health care options remains high, that people are undeterred by the website problems, and that many were interested in availing themselves of in-person assistance from a trained expert.”

During the “Coverage is Coming” push, Get Covered America staff have worked with thousands of volunteers to spread the word that December 23 is the deadline to enroll in a plan through the Health Insurance Marketplace to have health coverage that starts on January 1, 2014. With events such as toy drives at churches, enrollment fairs with local assistors, and tabling during community holiday celebrations, the campaign continued its education and outreach campaign and added a new “chase” program to follow up with the more than 50,000 uninsured consumers it has identified over the past five months. While many consumers have faced technical challenges with the website, nearly 90% of them are willing to go back and try again. Consumers were also asked how they planned to sign up, and the most popular choice was to use a local in-person assistor. Last month, Get Covered America launched the Get Covered Locator tool to make it easy for consumers to find the closest in-person help available to them.

Over the next four days, Get Covered America will continue following up with uninsured consumers in person, on the phone, and through an aggressive digital campaign, with daily email and text message reminders sent every day through December 23rd.

Get Covered America has grown from a core staff of 8 members in January 2013, to a nationwide team of about 200 employees. More than 140 of those staffers are working on the ground in communities across the country, alongside more than 14,000 volunteers who have donated time to the campaign. That team is rapidly growing, with an average of 356 new volunteers joining the campaign every week.

About Get Covered America and Enroll America

Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in 11 states (AZ, FL, GA, IL, MI, NC, NJ, OH, PA, TN, and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families.

Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501c(3) organization.


For more information on Enroll America and its efforts, visit

Go to to understand how the new health care law will affect you and your family.

Get Started

Sign up to learn more about your health insurance options

Your Health. Your Choice.

Enroll Now

We're here to help you on your journey to get covered. We’ll connect you to your state's Health Insurance Marketplace and let you know what to expect once you get there.

Get Enrolled

About Us

Our passionate staff is dedicated to helping people learn their health insurance options.

Volunteer With Us

Get Covered America is a grassroots campaign powered by volunteers. Sign up now to volunteer!

Image of an assister helping someone get enrolled with health insurance

Partner with Us

If you're an organization interested in partnering with us, you can learn about opportunities here.