‘Get Covered America’ Campaign Launches in New Jersey

To Engage Consumers About New Healthcare Marketplaces

Kickoff Events in Hoboken, Trenton, Jersey City, and Other Areas Mark 100 Days Until Open Enrollment Starts

HOBOKEN, NJ – With open enrollment in the new health insurance marketplaces just 100 days away, Enroll America – the nation’s leading healthcare enrollment coalition – is launching the Get Covered America campaign in New Jersey to start a conversation with consumers about the benefits of health coverage and the new health care options they’ll have starting October 1st.

“This fall, affordable health insurance will finally be available to the millions of Americans who need it, and we’re here to spread the word to people in New Jersey, to let them know what their options are and how they can enroll,” said Nina Anziska, the Enroll America Organizing Director for New Jersey. “We’ll be engaging consumers across New Jersey, by knocking on doors, gathering folks together at information sessions, and working with local organizations and community centers. We have a dedicated team of staff and volunteers in place who are committed to making sure that come October, people across New Jersey will have the information and tools necessary to choose an affordable health care plan that works best for their families.”

As a result of the Affordable Care Act, New Jersey will open its new Health Insurance Marketplace that will allow people to compare prices and shop for health insurance – by phone, online, or in-person.  The insurance plans offered through the marketplaces will cover doctor visits, hospital stays, preventive care, prescriptions and more.  Financial assistance will also be available for many New Jersey families.

Get Covered America has staff and volunteers on the ground in New Jersey engaging people directly by going door-to-door, talking to consumers at places like grocery stores and community centers, and working with local organizations – like community health centers, places of worship, and schools – to get the word out about the new marketplace.  Get Covered America has also teamed with organizations such as the Jubilee Center in Hoboken to educate consumers on the new marketplaces.

“In New Jersey, thousands of uninsured families go without access to the vital health care services they need to stay healthy,” said Craig Mainor, Director of Programs and Operations for the Jubilee Center.  “The Jubilee Center has teamed with Get Covered America because we believe that every American should have the tools to make the best decisions for their family. Together, we can ensure everybody has access to the quality and affordable health care coverage they deserve.”

Kicking off the campaign this week, the Get Covered America team is hosting a national virtual strategy session on Thursday, June 20th, where interested volunteers will learn about the campaign and how to inform their communities about the enrollment process.  On Thursday, June 20, Get Covered America volunteers will be hosting a strategy session in Hoboken to discuss how best to engage with local residents about the new health insurance options.  New Jersey volunteers will also be holding strategy sessions or engaging community members in door-to-door conversations about the new health insurance marketplace in Newark, Jersey City, Rutherford, Middlesex, and Irvington throughout the week.

To augment the in-state efforts, the campaign is also launching online and social media communications to help arm consumers with important information they’ll need when they’re shopping for insurance – including where they can go to get unbiased, no-nonsense help signing up for coverage, and how they can find out if they qualify for financial assistance.



For more information on Enroll America and its efforts, visit EnrollAmerica.org.

For information on the Get Covered America campaign, visit www.GetCoveredAmerica.org.

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