Ways for Public Officials to Engage in Outreach & Enrollment

We want to engage public officials who work with Enroll America and our partners to share best practices as we reach out to help consumers enroll in health coverage. We will update this document every month during the open enrollment period(s) to reflect ongoing activities and ways to engage with the different pieces of the Get Covered America campaign.

If you or your staff are interested in working with Enroll America, please contact governmentaffairs@enrollamerica.org.

Here’s what you can do:

Join Messaging Calls
Enroll America will host bi-weekly public officials messaging calls for those who would like talking points that include current information and best practices for successful outreach from Enroll America and other public officials. We’ll share updates like our recent partnership with the City of Philadelphia and stories from the field on outreach successes and tips. Sign up for the next call on Tuesday, January 21st here.
Use the Resource Hub
We’ve compiled this Enroll America Resources Inventory to showcase the materials and tools you can use to increase your enrollment outreach. The inventory provides step-by-step information on studies, state-by-state policy statics and data, outreach best practices, digital tools, and many more resources we have developed with our partners.
Attend Monthly Webinars for Updates
Enroll America airs monthly webinars with our partners on outreach and enrollment. We welcome you and your staff to attend. You can find recordings of our past webinars here.
Submit an Op-Ed to Your Local Paper
We will work with you to craft an op-ed for your local paper on the importance of getting your community/district covered. These are great tools to help consumers learn quickly and clearly about their new health insurance options.
Write a Guest Blog
Work with us to write a blog post that we will share on our site, over social media, and with our partners. Find our current blog posts here.
Engage Local Assisters
As a public official, you can identify enrollment assisters in your area as they help local residents apply for affordable health insurance. This is a great way to spotlight and elevate the great work being done by Navigators, In-Person Assisters, Community Health Centers, and Certified Application Counselors in your area. Engaging local assisters can help validate their work and get the word out to consumers that free, local, expert help is available.

Here’s what you can share:

The Get Covered Locator: Find Local Assistance
Public officials can increase awareness of local help available to consumers by sharing our Get Covered Locator with constituents and partners. We’ve found that many consumers want in-person help when applying for health coverage. To that end, the Get Covered America campaign has developed this tool to allow consumers to quickly and easily look up in-person enrollment assistance in their area. Consumers can then call any of these assisters to set up an appointment, and can get the list of local experts sent to them via email or text message.

The Get Covered Locator is also available over mobile phones. Just text LOCATOR to 877877 to receive a list of nearby assisters.

The Get Covered Calculator: Estimate Your Costs
The Get Covered Calculator provides consumers an estimate of their monthly premium costs in the Health Insurance Marketplace based on their ZIP code, annual income, age, and number of people in their household. The calculator can be embedded on your official (non-campaign) website. This tool is also useful if your staff receive calls from constituents who ask for their estimated cost.

Success Stories
Each week we will be sending out success stories to the press, and we want to encourage you to share these enrollment stories also. You can find previous stories here. Let us know if you want to be included on our email list of the first people to hear about these stories.

Social Media
A quick and effective way to increase outreach is to share social content for consumers from Get Covered America. Like us on Facebook and follow us on Twitter to stay up-to-date on the latest social media.

More social media graphics are available through the Get Covered America Digital Toolkit and our Healthy Homecomings initiative.

Start right now by sharing some of these graphics:



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